Pregnancy and children
Maternity rewards
Up to $175 in gift cards.
Official source checked 2026-08-12
Member enrollment alone does not establish eligibility, approval, current availability, or that the benefit applies to the member's specific situation.
- What kind of benefit
- Reward you earn
- Who may qualify
- Pregnant and postpartum members completing timely prenatal and postpartum visits and required assessments.
- How to get it
- Enroll in Healthy First Steps; call member services at 1-866-293-1796.
- Frequency or limit
- Per pregnancy.
- Exclusions and boundaries
- Confirm current eligibility, limits, exclusions, and availability with Member Services.
- Plan year / effective date
- 2026 plan-year record
- How NOLO knows
- NOLO read this on the plan's own source
- Eligibility
- The source states who this is for (shown below)
NOLO has not published every condition on this benefit. The source carries further limits that NOLO has not cleared for publication. Read the official source below and confirm the full rules with Member Services before you rely on this.
Questions to ask Member Services
- Does this benefit apply to my specific enrollment, population, geography, and plan year?
- What activity, approval, or enrollment step is still required?
- What items or services are excluded?
- When does the benefit reset or expire?
- How long should activation or delivery take?
1-866-293-1796
Source: KY DMS/KHBE, 'Managed Care Organization Value Added Benefits (VAB) 2026' (side-by-side comparison; file stamped 'Final 12.1.25'). Checked 2026-08-12; recheck after 2027-01-01. NOLO does not determine eligibility, authorize benefits, or redeem rewards.