Community support
Tobacco and smoking cessation with rewards
Cessation program; earn 250 My Health Pays points toward merchandise. The 2026 Maternal Health Guide describes a $25 gift card on completion.
Caution: Evidence confidence is medium. Confirm current eligibility, limits, exclusions, and availability with Member Services.
Member enrollment alone does not establish eligibility, approval, current availability, or that the benefit applies to the member's specific situation.
- What kind of benefit
- Extra from your plan
- Who may qualify
- WellCare of Kentucky members who use tobacco.
- How to get it
- Call member services.
- Frequency or limit
- Per program completion.
- Exclusions and boundaries
- Confirm current eligibility, limits, exclusions, and availability with Member Services.
- Plan year / effective date
- 2026 plan-year record
- How NOLO knows
- NOLO read this on the plan's own source
- Eligibility
- The source states who this is for (shown below)
NOLO has not published every condition on this benefit. The source carries further limits that NOLO has not cleared for publication. Read the official source below and confirm the full rules with Member Services before you rely on this.
Questions to ask Member Services
- Does this benefit apply to my specific enrollment, population, geography, and plan year?
- What activity, approval, or enrollment step is still required?
- What items or services are excluded?
- When does the benefit reset or expire?
- How long should activation or delivery take?
1-877-389-9457 (TTY: 711)
Source: KY DMS/KHBE, 'Managed Care Organization Value Added Benefits (VAB) 2026' (side-by-side comparison; file stamped 'Final 12.1.25'). Checked 2026-08-12; recheck after 2027-01-01. NOLO does not determine eligibility, authorize benefits, or redeem rewards.